Social Media Marketing (RASMM-1117)

Nay for Facebook! I, for one, never have had the chance to sign up for facebook; although wanting to be on FB for once but never have had the time; now it don’t make any sense to sign up with facebook or any other newer social site for that matter given the explosion of these social icons reminscent of proliferation theory; I could go as far as twitter and liked it but it was back then and now I could hardly even think of considering a newer social site such as pinterest’ or ahhhh…. Whatever your social tool is and for the business you are in, I am sure it is in accordance with your startegy. Taking about the strategy, even an everyday email needs to be strategic or be targeted strategically as for the better part of day. So, if you are on a social site actively pursuing, then I am sure you have a purpose and everything you do is a purposeful action. And for those of you who are on every other social platform, does it seem purposeful for you to spend the time or would you rather not be for your sake and sustainable development.

Being on a social site without a profitable action for the sake of mere entertainment is unfortunately an abuse causing more grief than good. For those strategic enthusiant looking to bank on the social sites to networking and for opportunities, I am with you and for the rest, I would say drop it! 

I think the power of LinkedIn or any one social site that an individual could stick to is enough of a force to reckon with but for once I would recommend others or the newer milenials to atleast take of look at all the other social sites in a disciplined manner. Social media is a staple of modern life. It is so enmeshed in the way that we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks of using different social media platforms to reach current and potential customers. 

With our “Social Media and Marketing” workshop, your participants will discover the specifics of how to effectively use social media marketing and its pros and cons. 

Key Objectives Of The Course:

• Understand different social media platforms
• Identify audience 
• Monitor and measure performance
• Consider pros and cons before making decisions

Module One: Getting Started

• Icebreaker
• Housekeeping Items
• The Parking Lot
• Workshop Objectives

Module Two: Facebook

• Pros / Cons 
• Likes / Comments 
• Posts / Links
• Tracking and Measurement
• Case Study 
• Review Questions 

Module Three: YouTube 

• Pros / Cons 
• Channel 
• Content and Voice
• Tags and Measurement 
• Case Study
• Review Questions

Module Four: Twitter

• Pros/ Cons 
• Voice 
• Tags and Links
• Tracking and Measurement
• Case Study 
• Review Questions

Module Five: LinkedIn

• Pros / Cons 
• Optimize Search in Profile 
• Groups and Links
• Tracking and Measurement
• Case Study
• Review Questions

Module Six: Google+

• Pros / Cons 
• Natural Search Links
• Strategy
• Tracking and Measurement 
• Case Study 
• Review Questions 

Module Seven: Pinterest 

• Pros/ Cons
• Posting and Conversation 
• Pins and Boards 
• Tracking and Measurement 
• Case Study
• Review Questions 

Module Eight: Tumblr

• Pros / Cons
• Posting and Conversation
• Links 
• Tracking and Measurement
• Case Study 
• Review Questions

Module Nine: Flickr 

• Pros / Cons 
• Expand Sharing
• Discussion 
• Tracking and Measurement
• Case Study
• Review Questions 

Module Ten: Snapchat

• Pros / Cons
• Audience
• Ads
• Tracking and Measurement
• Case Study 
• Review Questions

Module Eleven: Instagram 

• Pros / Cons 
• Niche and Quality 
• Hashtags 
• Tracking and Measurement 
• Case Study 
• Review Questions

Module Twelve: Wrapping Up 

• Words from the Wise 
• Review of Parking Lot 
• Lessons Learned 
• Completion of Action Plans and Evaluations

All of these professional training resources are based on the most up-to-date body of knowledge and carefully selected by subject matter experts.